Growth Lab · Game
The FODO Challenge.
Four rounds, about two minutes. Easy to understand, hard to master. Works with mouse, touch and keyboard. All scenarios are hypothetical.
01
Spot the winner
Two hypothetical campaigns. Pick the one that serves the objective.
02
Fix the funnel
Order the stages: drag, or tap-to-place.
03
Save the campaign
Pause, scale or optimise based on the evidence.
04
Growth mode
Rapid-fire decisions, 10 seconds each.
Score is accuracy-based with a small, transparent streak bonus. Score under 40 → free 30-minute strategy session. You can play without sharing any personal details.