E-commerce & D2C: how growth usually works
Typical challenges
- Discovery in crowded categories
- Product and category findability
- Product-page confidence (reviews, details, trust)
- Cart and checkout friction
- Retention and repeat purchase
How customers behave
Shoppers compare quickly, trust specifics, abandon slow checkouts and return when the experience was easy.
The FODO approach
Diagnose the funnel from first visit to repeat order, fix the biggest leak first, then grow demand with paid and organic search together.
Channels that matter
Meta Ads · Google Shopping & Search · E-commerce SEO · Email/WhatsApp retention
What we measure
- Conversion rate
- Cost per acquisition
- Average order value
- Repeat purchase rate
Services we usually combine
General guidance, not guarantees. Results depend on your offer, market, budget and execution.
FAQs
Not published yet. FODO's work pages show concept case studies, clearly marked; real client stories appear only with written approval.
With the free growth audit. It shows where growth is leaking today and the three things to fix first — before any budget is spent.