Startups: how growth usually works
Typical challenges
- Audience validation
- Lean experiments with small budgets
- Go-to-market sequencing
- Learning velocity
How customers behave
Early customers are curious but sceptical; clear positioning and proof beat polish.
The FODO approach
Prioritise one audience and one message, run small structured tests, and invest only where evidence appears.
Channels that matter
Landing-page tests · Targeted paid tests · Founder-led content · Email/WhatsApp nurture
What we measure
- Cost per qualified signup
- Message test win rate
- Activation rate
- Learning per rupee spent
Services we usually combine
General guidance, not guarantees. Results depend on your offer, market, budget and execution.
FAQs
Not published yet. FODO's work pages show concept case studies, clearly marked; real client stories appear only with written approval.
With the free growth audit. It shows where growth is leaking today and the three things to fix first — before any budget is spent.