Growth Lab · Calculator
Growth calculator.
Change any input and the scenario updates. Illustrative estimate only — not a guarantee.
Current / month
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Projected (illustrative)
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Estimated difference
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ROAS (value ÷ spend)
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ILLUSTRATIVE
Left: current · Right: projected scenario
Illustrative estimate only — not a guarantee. Actual outcomes depend on offer, market, budget, tracking, execution and other factors.
Current conversions = visitors × conversion rate. Current value = conversions × value per conversion. Projected conversion rate = current rate × (1 + assumed lift), capped at 100%. Projected conversions and value are recomputed the same way. Difference = projected value − current value. ROAS = value ÷ spend, shown only when spend > 0. Inputs are clamped to sensible ranges; negatives and non-numbers are ignored. No FODO pricing is included.