Teardowns

Drag the line. See what changed.

Short teardowns of ads and landing pages: what was wrong, what we changed, and why. Every example is fictional and labelled EXAMPLE — the lessons are real.

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TEARDOWN 01 · EXAMPLE

A café ad that said everything — and sold nothing

  1. Hook first. The first line now says what you get, not who you are.
  2. One message. Five offers became one reason to act.
  3. Proof. A real product photo replaces shouting.
  4. One action. 'Contact us' became 'Order on WhatsApp'.

Simple ads are easier to notice, easier to trust and easier to act on.

BEFOREAFTER
TEARDOWN 02 · EXAMPLE

A clinic landing page that asked too much

  1. Answer the search. The headline matches what the patient typed.
  2. Show trust early. Hours, real photos and reviews above the fold.
  3. Cut the form. Eight fields became two.
  4. Make the next step obvious. One WhatsApp booking button.

Every extra field and every vague sentence costs enquiries.

BEFOREAFTER

Want yours torn down?

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Send an ad or a landing page on WhatsApp. If it is a good teaching example, we may feature it — only with your permission, and with your brand hidden if you prefer.

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