Templates

Free templates. No sign-up.

Copy them into your notes or print them. Built from how FODO plans, briefs and reports work.

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7-day content calendar

One Reel and one carousel a day — with the hook, the goal and the one line people will send to a friend.

DayFormatHook (first 1.5 s / slide 1)Send-worthy lineGoalCTA
MonReel + Carousel
TueReel + Carousel
WedReel + Carousel
ThuReel + Carousel
FriReel + Carousel
SatReel + Carousel
SunReel + Carousel

One-page ad brief

Fill this in before anyone designs an ad. If a line is empty, the ad is not ready.

Objective
Leads / sales / bookings — pick one.
Audience
Who exactly, where, and what they already believe.
The problem we solve
In the customer's words.
Hook
What they get, in under 8 words.
Proof
A real photo, a real review, a demo.
Offer
The reason to act today.
One action
Exactly what to tap, and where it goes.
Measure
The number that tells us it worked.
Budget & dates
Daily cap, start, review date.

Monthly marketing report

The five questions every owner actually asks, plus next month's decisions — on one page.

  1. Are we getting enough? Enquiries / sales this month vs last month and vs target.
  2. What does it cost? Cost per lead or per sale, by channel.
  3. Where are we losing people? The biggest drop in the funnel and why.
  4. What is working? Top 3 ads, posts or pages — and what they have in common.
  5. Is anything broken? Tracking, forms, follow-up speed.
  6. Next month Three decisions, each with an owner and a date.