CONCEPT · EXAMPLE — this page shows how FODO thinks and structures work. It is not a client record, and no results are claimed.
B2B · LEAD GENERATION · SaaS
The challenge
Many leads, few that sales wanted to call.
The insight
Targeting by job title alone brought the wrong seniority.
Strategy
Rebuild audiences around company size and seniority; swap the ebook for a 20-minute assessment offer.
Execution
Lead Gen Form vs. landing page test, lead scoring sheet with sales.
Creative
Problem-first copy, no product screenshots in cold ads.
Channels
LinkedIn Ads · Email nurture
What we would measure
- Cost per qualified lead
- Meeting rate
- Pipeline created
Lesson: Lead quality is a targeting and offer problem, not a volume problem.
