CONCEPT · EXAMPLE — this page shows how FODO thinks and structures work. It is not a client record, and no results are claimed.
SOCIAL · LOCAL BUSINESS · Hospitality
The challenge
Sporadic posting; no connection between content and bookings.
The insight
The team had great moments but no system to capture them.
Strategy
Four content pillars, a weekly 30-minute shoot routine, hooks library, booking link in every post.
Execution
Shot lists, caption templates, monthly review.
Creative
Behind-the-pass moments, dish reveals, staff voices.
Channels
Instagram Reels · Google Business posts
What we would measure
- Saves and shares
- Profile to booking clicks
- Posting consistency
Lesson: A system the team can keep beats a campaign they cannot.
