CONCEPT · EXAMPLE — this page shows how FODO thinks and structures work. It is not a client record, and no results are claimed.
LOCAL BUSINESS · SEO · Healthcare
The challenge
Inconsistent profiles, no review process, one branch invisible on Maps.
The insight
Each branch needed its own accurate presence and page.
Strategy
Clean business details, per-location pages, review request process, compliant educational content.
Execution
Profile optimisation, location page template, staff review script.
Creative
Plain-language service explanations; no outcome claims.
Channels
Google Business Profile · Local SEO · Content
What we would measure
- Calls and directions
- Map-pack visibility
- Appointment requests
Lesson: Accuracy and consistency are the first ranking factors you control.
