CONCEPT · EXAMPLE — this page shows how FODO thinks and structures work. It is not a client record, and no results are claimed.
E-COMMERCE · PAID MEDIA · E-commerce
The challenge
Rising ad costs with flat revenue; traffic landing on a slow homepage.
The insight
The ad was not the problem — the path from ad to cart was.
Strategy
Pause scaling; build product-specific landing pages; restructure Meta campaigns by objective.
Execution
Three landing pages, creative test matrix, Conversions API tracking review.
Creative
Ingredient-led hooks and real usage demos (scripted; footage client-side).
Channels
Meta Ads · Landing pages · Email
What we would measure
- Cost per purchase
- Landing-page conversion rate
- Repeat purchase rate
Lesson: Fix the leak, then turn up the tap.
