CONCEPT · EXAMPLE — this page shows how FODO thinks and structures work. It is not a client record, and no results are claimed.
BRANDING · B2B · Professional services
The challenge
Known as a generalist; inbound enquiries were small and random.
The insight
Being for everyone made the founder memorable to no one.
Strategy
Narrow to one audience and one promise; three content pillars; a single assessment offer.
Execution
Messaging guide, LinkedIn content calendar, landing page.
Creative
Opinionated, specific posts drawn from real client patterns (anonymised).
Channels
LinkedIn · Newsletter · Landing page
What we would measure
- Enquiry fit
- Newsletter growth
- Profile to page clicks
Lesson: Specific positioning filters as much as it attracts — that is the point.
