CONCEPT · EXAMPLE — this page shows how FODO thinks and structures work. It is not a client record, and no results are claimed.
LEAD GENERATION · PAID MEDIA · Real Estate
The challenge
Hundreds of leads, mostly outside budget; slow follow-up.
The insight
The form invited everyone; the sales team paid for it.
Strategy
Add budget and timeline qualifiers, align ad copy with price band, automate first response on WhatsApp.
Execution
Campaign rebuild, landing page with qualifiers, CRM workflow.
Creative
Location and lifestyle framing with transparent price band.
Channels
Google Search · Meta · WhatsApp automation
What we would measure
- Qualified lead rate
- Speed to first response
- Site visits booked
Lesson: A little friction in the right place saves a lot of wasted calls.
