Business X-Ray
See what's really happening inside your business.
Enter a website. FODO reads it, researches the market and real competitors, and shows what is wrong, what you are missing and what to do first — with the evidence behind every finding.
Why did FODO say this?
How the X-Ray works
01- UnderstandReads your site and works out what you sell, to whom and where — from your own pages and structured data.
- CrawlYour pages — up to 500 on bigger plans: titles, headings, links, schema, forms, calls to action, prices, reviews, FAQs, contact details. robots.txt is respected.
- ResearchLive searches for your category and city, competitors that show up, public reviews and discussions, Google PageSpeed.
- Compare2 to 10 real competitors (by plan) read the same way, so the comparison is like-for-like.
- PrioritiseEvery issue becomes an opportunity scored by impact × confidence × urgency ÷ effort — then a 30-day plan.
Data first, AI last: every score is calculated from checks you can open, and every finding links to the page, search result or report it came from. Labels show how sure we are — OBSERVED (seen), INFERRED (derived by a rule), ESTIMATED (third-party estimate) or UNKNOWN. If a source is not available, the report says “Data unavailable” instead of guessing. Search results come from Google (via Serper), speed from Google PageSpeed Insights, maps from OpenStreetMap/Geoapify, and the written summary from an AI that may only use the evidence it is given.