FODO Growth Lab
Know where your business stands. Know what to fix next.
Evidence-backed intelligence for your website, market, competitors and growth. Free tools to start, FODO Pro intelligence when you need the complete picture.
Free tools
01Growth Score
Ten questions → a 0–100 self-assessment with your biggest opportunity and risk.
- Uses
- Your answers only
- Time
- ~2 min
ROI Calculator
See what a change in traffic or conversion could be worth — live as you type.
- Uses
- Your numbers only
- Time
- ~1 min
Competitor Finder
Find local or brand competitors on a map, with contact details and websites.
- Uses
- OpenStreetMap / Geoapify map data, Google results
- Time
- ~1 min
Marketing Budget Planner
Split a monthly budget across channels for your goal — with the reason, risk, KPI and a test budget for each.
- Uses
- Your inputs + FODO's planning rules
- Time
- ~2 min
Marketing Quiz
Ten questions to test your instincts across ads, SEO, brand and conversion.
- Uses
- —
- Time
- ~3 min
FODO Challenge
Four rounds, about two minutes — spot the winner, fix the funnel.
- Uses
- —
- Time
- ~2 min
Want the complete picture?
The Business X-Ray reads your website, your market and your real competitors — and shows what is wrong, what you are missing and what to do first, with evidence.
FODO Pro Intelligence
02Twenty tools on one research engine — every finding traceable to a page, a search result or a report.
DIAGNOSE
Business X-Ray
Complete evidence-backed growth diagnosis of any website.
- Uses
- Website crawl + Google Search + PageSpeed + competitors + customer voice + AI answers
- You get
- Growth Health score, biggest problem & opportunity, competitors, 30-day plan, evidence
PRO · 2 X-Rays free with login, then from ₹499 for 10
Run →PRORevenue Leak Finder
Where visitors drop off before they enquire — CTA, contact path, pricing, trust, speed.
- Uses
- Website crawl + PageSpeed
- You get
- Each leak with evidence, potential impact, confidence, effort and the fix
PRO · 2 X-Rays free with login, then from ₹499 for 10
Run →PROConversion X-Ray
Visitor → Understanding → Trust → Interest → Action, scored from what the pages show.
- Uses
- Website crawl
- You get
- Funnel stage scores with the checks behind them
PRO · 2 X-Rays free with login, then from ₹499 for 10
Run →PROWebsite Health Audit
Titles, metas, H1s, canonicals, sitemap, robots, broken links, schema, speed and mobile.
- Uses
- Website crawl + Google PageSpeed (lab + real-user data)
- You get
- Every check with pass / warn / fail and the pages affected
PRO · 2 X-Rays free with login, then from ₹499 for 10
Run →COMPETE
Competitor War Room
You vs your real competitors on offer, trust, pricing, content, search and contact ease.
- Uses
- Their websites + Google Search
- You get
- Comparison matrix, share of voice, where you win / they win, battle cards (Agency)
PRO · 2 X-Rays free with login, then from ₹499 for 10
Run →PROWhy Are They Winning?
Pick a competitor: see exactly where they beat you and how to catch them.
- Uses
- Their website vs yours
- You get
- Why they win, then actions for now, 30 days and 90 days
PRO · Growth plan (₹1,499/month) and above
Run →PROCompetitor Change Detector
Get told when a competitor changes prices, headline, pages or content.
- Uses
- Daily / weekly snapshots of their homepage + sitemap
- You get
- What changed · why it matters · what to do
PRO · 1 website free · more on paid plans
Open →PROMarket Position Analyzer
How you show up in your market's searches and where you sound like everyone else.
- Uses
- Google Search + competitor headlines
- You get
- Market position score, white space, positioning gaps
PRO · 2 X-Rays free with login, then from ₹499 for 10
Run →VISIBILITY
AI Visibility Audit
Do AI assistants name you when buyers ask for a recommendation?
- Uses
- Open AI models + Gemini with Google Search (when connected)
- You get
- FODO AI Visibility Score, every question, who got named, citations
PRO · 2 X-Rays free with login, then from ₹499 for 10
Run →PROSearch Visibility Audit
Where you appear for the searches buyers use — plus your real clicks when Search Console is connected.
- Uses
- Google Search results + your Google Search Console (optional)
- You get
- Quick wins, keyword → page map, CTR opportunities
PRO · 2 X-Rays free with login, then from ₹499 for 10
Run →PROLocal Visibility Audit
Your Google Maps rating and reviews vs local competitors.
- Uses
- Google Maps results (via Serper) + map listings
- You get
- Your listing, rating & reviews vs competitors, local actions
PRO · 2 X-Rays free with login, then from ₹499 for 10
Run →PROBrand Presence Audit
Your brand's footprint: own search, listings, social profiles, consistency.
- Uses
- Google Search + your website
- You get
- Missing signals, consistency issues, listing gaps
PRO · 2 X-Rays free with login, then from ₹499 for 10
Run →STRATEGY
Offer Strength Analyzer
Does your homepage say who it is for, the problem, the outcome and why you?
- Uses
- Your homepage
- You get
- Offer score, what is missing, how to fix it
PRO · 2 X-Rays free with login, then from ₹499 for 10
Run →PRO30-Day Growth Blueprint
Your verified findings turned into four weeks of work, with a tracker.
- Uses
- Your X-Ray findings
- You get
- Week-by-week tasks with reason, evidence, priority — mark To do / Doing / Done
PRO · 2 X-Rays free with login, then from ₹499 for 10
Run →PRO90-Day Growth Roadmap
Foundation → acquisition → optimisation, with KPIs for each month.
- Uses
- Your X-Ray findings
- You get
- Month-by-month tasks, KPIs, dependencies
PRO · Growth plan (₹1,499/month) and above
Run →MONITOR
Growth Score history
Your X-Ray score over time, area by area.
- Uses
- Your saved X-Rays
- You get
- Score trend and what changed between scans
PRO · Starter plan (₹499/month) and above
Open →PROCompetitor Monitoring
Keep watching your competitors without opening their sites.
- Uses
- Scheduled snapshots
- You get
- Alerts only when something meaningful changes
PRO · 1 website free · more on paid plans
Open →PROVisibility Monitoring
Watch your own site for downtime, noindex, title and content changes.
- Uses
- Scheduled snapshots of your homepage + sitemap
- You get
- Alerts for problems that cost traffic
PRO · 1 website free · more on paid plans
Open →PROMonthly Growth Report
Last month vs this month: what improved, what declined, what to do next.
- Uses
- Your X-Rays + monitoring + action tracker
- You get
- A one-page monthly report
PRO · Starter plan (₹499/month) and above
Open →Prices in INR. Pro tools that open the Business X-Ray use one X-Ray credit for all of them. Plans & packs · refunds
How FODO gets the data
03Your website
FODO's own reader crawls your public pages (respects robots.txt, never logs in) and runs deterministic checks.
Google Search & Maps
Real results for the searches buyers use, and local listings with ratings and review counts (via Serper).
Google PageSpeed
Lab tests plus real-user Chrome data when Google has it — shown separately, never blended.
Your Search Console (optional)
Connect it read-only to add your real clicks and impressions. Only you see it.
AI assistants
The same buyer questions to the AI engines listed in each report — FODO's own AI Visibility Score, clearly not an official one.
Your competitors
Found from those searches and listings, then read side by side with your pages.